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Exploring emotional states and surprising consumption as drivers of engagement at music festivals




Title: Exploring emotional states and surprising consumption as drivers of engagement at music festivals

Author(s): Eduardo Moraes Sarmento, Sandra Maria Correia Loureiro e Sara Duarte e Silva

Publication Date: 2021

Publisher: INVTUR International Conference

Quotation: Loureiro, S. M., Silva, S., & Sarmento, E. (2021). Explorando estados emocionais e consumo surpresa como fatores de envolvimento em festivais de música. Revista Turismo & Desenvolvimento, 36(2), 81-89. https://doi.org/10.34624/rtd.v36i2.4478

Abstract: The aim of the current study is to explore the relationship between visitors' emotional states and surprise consumption with visitors' engagement at festivals in Portugal. A sample of usable questionnaires allowed us to understand that surprising consumption and arousal are very important drivers to engage visitors to music festivals. The article also provides managerial implications, limitations and further research.

Identifier: DOI: https://doi.org/10.34624/rtd.v36i2.4478

Category: Other Publications

The aim of the current study is to explore the relationship between visitors’ emotional states and surprise consumption with visitors’ engagement at festivals in Portugal. A sample of usable questionnaires allowed us to understand that surprising consumption and arousal are very important drivers to engage visitors to music festivals. The article also provides managerial implications, limitations and further research.


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